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Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewWhen Satya Nadella took over as Microsoft CEO on February 4, 2014, the company was struggling. This story is available exclusively to Business Insider subscribers. In January, as 56-year-old Nadella neared a decade in charge, Microsoft overtook Apple to become the world's most valuable public company and is now worth about $3 trillion. Here's how Nadella worked his way up the ranks of Microsoft and executed this startling turnaround.
Persons: , Satya Nadella, Bill Gates, Nadella Organizations: Service, Microsoft, Business, Apple
But the iPhone-maker almost didn't make it this far — it struggled in the '90s until Steve Jobs returned as the company's CEO. Apple has weathered hits and flops over the years, from the launch of the influential Apple II to the misguided Newton MessagePad. Apple surpassed a $3 trillion market cap on Friday morning — a milestone it previously hit once last year but didn't sustain. Michael Dell himself once quipped that if he were in Jobs' shoes, he'd shut Apple down and return the money to the shareholders. Here's a look into the history of Apple in photos, from its inception, through its hard times, to the triumphant return of Jobs.
Persons: Steve Jobs, Newton, Michael Dell Organizations: Apple, Morning, Microsoft
She asked if the company was selling unregistered securities (which is typically illegal, by the way — here's what it means). Big Tech + AI = even bigger tech. So Big Tech companies are best-positioned to gain even more power as artificial intelligence technology — like ChatGPT — gets further developed. Something needs to be done about this power imbalance, researchers warn. My teammate Emilia David breaks down the AI power imbalance and highlights some proposed solutions in her latest story.
Netflix is ending its DVD-rental service that started the company over two decades ago. Gaming is 'safe' at Facebook's parent company Meta. But multiple people told my colleague Kali Hays that gaming within Meta's Reality Labs division will likely remain immune — and perhaps actually benefit — from the job cuts. One person told Kali that after the layoffs are done, the team will be able to start hiring again. The hit Netflix reality show captivated US audiences.
Although I'm currently pretty homesick and jet lagged, I'm blessed with "the life-changing magic of working from home." One worker told my colleague Rebecca Knight how remote work transformed her life and how returning to the office has killed company morale. The stunning failure of Google founder Larry Page's flying-car company. In April 2022, company morale plummeted when it axed one of its most promising projects, those former insiders say. The company put together a thorough document to help managers navigate pay-related conversations with employees, and Insider got a look.
Why banning TikTok could be a bad idea
  + stars: | 2023-04-14 | by ( Emilia David | ) www.businessinsider.com   time to read: +4 min
Download Insider's app here. Screenshots from Lemon8 app, Ese Nuesiri / Shantania Beckford1. The rise of Lemon8 proves how pointless a TikTok ban would be. The US government wants to ban TikTok, but its parent company ByteDance is coming out with a new app aimed at the US market. Paayal writes that even if the US banned TikTok, Lemon8 would still exist.
Elon Musk dreams of Twitter's AI power
  + stars: | 2023-04-13 | by ( Emilia David | ) www.businessinsider.com   time to read: +4 min
Elon Musk's personal AI ambitions. Elon Musk was one of the more prominent names on an open letter calling for a pause in AI development. My teammate Asia Martin points out that Musk's position on AI is contradicted by Twitter's investment in generative AI. Twitter's recent purchase of hardware normally used to develop generative AI products shows the extent of this ambition. Read more on Elon Musk's AI ambitions.
More layoffs may still come for tech workers
  + stars: | 2023-04-12 | by ( Emilia David | ) www.businessinsider.com   time to read: +4 min
The tech sector has shed an estimated 330,000 jobs since last year, but my colleague Hasan Chowdhury writes that more cuts will likely come. Here's why tech workers have to brace for more layoffs. The AI arms race has pushed tech organizations to recruit AI talent from university programs aggressively. Google employees reportedly tried to stop Bard. Read Insider's exclusive on the cuts.
Why cutting middle management is a bad idea
  + stars: | 2023-04-11 | by ( Emilia David | ) www.businessinsider.com   time to read: +4 min
The push to cut middle managers will backfire on tech. Companies like Amazon, Meta, and Salesforce embarked on cost-cutting efforts that "flattened" org charts by removing middle managers, starting a trend across Silicon Valley. Middle managers, or what Meta CEO Mark Zuckerberg calls "managers managing managers," saw their roles shrink in the past year as tech companies focus on "individual contributors," increasingly requiring managers to do coding work themselves. But losing middle managers could also impact team morale and how employees look at their futures in the company. It comes despite Musk recently signing an open letter calling for an industry-wide halt to any AI training for several months.
Elon Musk's $1 million Twitter bounty
  + stars: | 2023-04-04 | by ( Asia Martin | ) www.businessinsider.com   time to read: +4 min
Elon Musk's $1 million bounty. Twitter CEO Elon Musk has some kind of bounty out for whomever is behind the botnets that he says target certain users and suppresses the reach of their tweets. Million dollar bounty if convicted" in response to a Twitter user who claimed that botnets "silence" certain accounts. Musk and the user were referring to a thread where another user analyzed Twitter's recently open-sourced algorithm. Twitter users called attention to the difficulty in seeing direct messages that mention "gay", "queer", and "trans."
Big tech companies continue cost cutting
  + stars: | 2023-04-03 | by ( Paayal Zaveri | ) www.businessinsider.com   time to read: +5 min
Tech companies have chased short-term fads in a desperate attempt to win the favor of Wall Street investors — and it's making the online experience worse. As tech companies continue to focus on efficiency, it's clear that one metric is the most important: revenue per employee. After years of over-hiring, tech companies are now looking to squeeze the most efficient performance from each worker, my colleague Hasan Chowdhury reports. But it's another sign that tech companies are drifting away from pro-remote work policies. Google, Meta, and Microsoft have all failed to make their AR and VR devices into mainstream successes.
Salesforce employees are not happy
  + stars: | 2023-03-31 | by ( Paayal Zaveri | ) www.businessinsider.com   time to read: +4 min
That said, there's plenty happening in tech news, from Salesforce layoffs to an unusual new perk for Meta employees. Salesforce CEO Marc Benioff Salesforce1. Employees aren't happy about how the cloud giant is handling its plan to cut 10% of its workforce. The cost-cutting did help Salesforce avoid a proxy battle for control of its board, as activist investors pushed for Salesforce to focus on efficiency. Read why Salesforce employees are upset at how the company is handling layoffs.
Tech leaders are urging caution on AI
  + stars: | 2023-03-30 | by ( Paayal Zaveri | ) www.businessinsider.com   time to read: +4 min
Insider asked ChatGPT, the viral AI chatbot sweeping the internet, to whip up a layoff memo for a pretend tech company, Gomezon. Elon Musk, Steve Wozniak, researchers at Alphabet's DeepMind, and other AI leaders are calling for a pause on training AI models more powerful than OpenAI's GPT-4. My colleague Emilia David looked at why Elon Musk and other tech leaders are right: AI needs to slow down. An Apple Watch is an essential for many of us these days, but the right band can make all the difference. Check out Insider's review of the 18 best Apple Watch bands in 2023.
Lucid, a Tesla rival, is planning layoffs. The EV startup is planning to lay off hundreds of employees, my colleague Alexa St. John reported. Lucid has had a challenging few months, as it works to nail down manufacturing and production and get cars on the roads. It's not the only EV company that's struggling. Insider's Tim Levin tested out charging a KIA EV at a former Tesla supercharger that's open to all EVs.
Now, it seems, TikTok wants to clear up some facts that lawmakers may have gotten wrong. TikTok wants to clear up "Myth vs Fact." After the TikTok CEO's 5-hour hearing at Congress last Thursday, the company wants to reassure advertisers that it'll be fine. The document states: "TikTok does not permit any government to influence or change its recommendation model." Advertisers make up a large chunk of TikTok's user base, which the company says is now at 150 million monthly active users in the US.
Major tech companies are taking in-person work pretty seriously. They were early return-to-office tech companies. So their crackdowns give a glimmer of how tech companies issuing similar mandates now will enforce them going forward. Amazon, Oracle, Salesforce, and many other tech companies recently announced the end to remote work. Check out our list of major companies with return-to-office mandates — they could eye policy enforcement soon.
Beth Galetti, the company's HR head, formally responded to a letter that gathered ~30,000 employee signatures. Galetti wrote in her email that Amazon's guiding principle is to "make our customers' lives better and easier every day." My colleague Eugene Kim obtained Galetti's full email and walks us through how Amazon employees feel about the response. In other news:MSCHF's Tax Heaven 3000 dating simulator is supposed to help you prepare your 2022 US federal tax return. Carta offers popular software to help employees manage their equity.
The US is losing tech workers to other countries. And so, many tech workers are opting to move and work there instead of the US. Plus, many of these countries are making their immigration systems easier for tech workers. My teammates Emilia David and Paayal Zaveri break down how the US is on the brink of losing an entire generation of tech workers. And it showed that Boomers and Gen Z both love many of the same cars, including the Toyota RAV4.
Before I go check my remaining stash to make sure it's all real, let's dive into today's tech. Amazon's flawed job posting process. The company had little oversight of the hiring process until last year, Insider learned. Check out this leaked, all-hands message about "single-digit" percentage cuts to AWS)My colleague Eugene Kim breaks down Amazon's flawed hiring process. He shared the red flags he overlooked during the hiring process, including the hiring of a new chief revenue officer.
While I daydream about getting my culinary education partially comped too, let's dive into today's tech. Googlers tell CEO Sundar Pichai: "Don't be evil." But more than 1,400 Googlers asked their CEO to continue the spirit of the adage by handling layoffs better. They cited Ukraine as an example and urged Pichai to offer extra support for workers who hold work visas. Today, Vice Media is scrambling for a buyer, and its future will likely be determined in the coming months.
Deel employees told Insider how the startup exploded. In just three years, the HR services startup grew from under 30 employees to over 2,000. My colleague Rob Price talked with more than 30 current/former Deel employees about its astronomical rise. Get a front row seat to Deel's grow-at-all-costs approach — intense, even for Silicon Valley. Loyalty, loyalty, loyalty: Why people are sticking with Silicon Valley Bank.
They told my colleague Jordan Pandy that Charlotte seemed affordable and diverse on paper. The photo was shown at a company-wide meeting to highlight how "fun" working at $2 billion ad-tech startup Rokt was, an Insider investigation reveals. He said blackface isn't a big deal in Australia, where the company was founded and where the photo was taken. But more than 30 current and former employees told my colleagues Jack Newsham and Madeline Stone that they had a different experience. Come behind the scenes of Rokt with us, where Insider reports that booze and blurred lines flow rampantly.
She turned into a hologram to see what the future of work might look like. When dealing with a difficult manager, it's important to identify what they hold true or what speaks to their values. That coworker who's brilliant — but a horrible person — better watch out. Employees will find out within the next 30 days whether they need to return to the office, per a leaked email. A leaked email shows Amazon has been working behind the scenes on AI.
This Amazon worker similarly enjoys office life. The company is currently also lagging in the AI space (thanks to the buzzy AI chatbot ChatGPT). Now, the company is going all in on AI instead. Check out his experiences with the AI tools here. It remains the only Big Tech company to avoid widespread layoffs.
The unintended consequences of remote work
  + stars: | 2023-03-14 | by ( Paayal Zaveri | ) www.businessinsider.com   time to read: +5 min
While remote work offers flexibility, it often comes at the cost of maintaining a work-life balance. Remote work has also made it possible to hire anyone anywhere, which CEOs and hiring managers are starting to realize. Tech companies are offshoring jobs, due to America's broken immigration system, and remote work is making it easier. American tech companies are offshoring jobs, but it isn't all because of remote work. He says remote work led to all of this in the first place.
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